What I'm building and testing.
Less polished than launch notes — more honest. This is where experiments live while they're still experiments. Tools, funnels, systems, and research from the work.
Active work
Survey funnel architecture
ActiveMulti-step qualification flows for insurance verticals — branching logic, OTP step, answer-conditional routing.
AI-assisted lead scoring
ResearchUsing LLM-based scoring to rank inbound leads by contact likelihood before routing.
Response-rate experiments
ActiveA/B tests on follow-up sequence timing and copy for recently generated leads.
Consumer brand experiments
OngoingNiche-specific 'see your options' brands for generating compliant first-party lead demand.
Full project write-ups with more detail are being prepared. Check back or follow the newsletter for updates when individual project pages publish.
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The qualification flow is the next step for agents ready to evaluate territory, volume, and fit.